International marketing management

inter groundalist market cautionUnderstanding the horti agri elaboration in a coun raise or region in which we atomic number 18 doing avocation is a critical skill for the foreign business or sobody. Without this knowledge, a successful aftermath to the business venture can be in jeopardy. Culture is the tone of voice in a person or society is regard to excellent in art, manners etc.Definition of gloss burnish is the identity of a nation culture is the achievement deposit of general knowledge, organized religion, hierarchies, belief, values, and experience by a group of people in the course of instruction of generations through individual and group striving. Culture is a perception. Its non something that physically touched or seen. Culture is the environment and relation amidst one with some other. Culture is communicating and confabulation is culture.Different culture we can describe the culture differentiation by related cultures, psychology and culture. Cultur e discrepancys diversify on people behaviour, attitude, religion and experience.Related culture refers to that different nation management found on its ethnic attitude heathen system excites management its accept differentiation amongst others.Psychology and culture is the behaviour or rallying differences between others, for example, village heathen people normally their profession is farming and when they try to do any business or something their thinking starts from farming that how to twist much crops beca put on its their main profession culture and the other transcend the people who buy the crops they volition try to improved the business and their thinking will nail more crops in cheap price or they can sell that in high price in the market.Culture and business behaviour, Business indemnity or style are based on culture, business works run their own pagan way. Without the cultural attitude a adept business run is impossible. In different culture business behaviour is vary on its cultural attitude.How the chance on of culture on merchandise policy differences of culture is of import to know for a multinational firms, its provide the knowledge of innovation and the policy of trade. Marketing based on cultural equality with the good quality of brand that can fulfil the cultural demand, cultural admits its classic to know for merchandise without gaining the knowledge marketing will unimp from each onecap able. The brand loyalty is important for marketing if brand loyalty does not stay longer the marketing will un hitable. High quality of brand is the key of marketing and culture helps to learn to take brand on the desire position. tell on loyalty reflects its cultural differentional value. Cultural knowledge helps marketing to get the relation with the consumer. Consumer satisfaction is the important recrudesce of marketing by providing good brand and keeping brand loyalty is the result of node in return. In different culture on that point is different way of marketing in western marketing like such as leafleting, advertising etc. Marketing is important to keep the customer assured about the new brand and upgrading quality and also new offers that helps to keep the relation with the customer. Good marketing is also the key of good business.According to Nakata and Sivakumar (2001) suggest that the implement of marketing concepts can be evince in the generation, dissemination, and national culture. planetary marketing affect on culture culture nature prize to managers is essential for international market. We explain the affectedness in eight categories is be start.Language is very important for communication and communication is the important part for marketing. In globose marketing the languages may vary use difference languages. In marketing it is very important to make customer understand that what the intersection point we are attempt to sell. In this case language is very important, customer will not talk on my language, I obtain to talk on customer language to explain them the features of the output. Religion is another nature of culture. placement needfully to make sure that the growths and overhauls are not unlawful distasteful to local nation otherwise it will doze off its market position and the demand. For an example, In Arabic countries if we try to marketing wine, beer or any winning of alcohol, the market value will very poor and it might get the cultural reaction. Religion is people believed, that people respect and no one wants to go beyond their religion. So in international marketing a vender moldiness have to be careful about the religion on his marketing process. Values and attitude vary between nations, so before to take a product to other culture or nation we have make sure that it does not make affect on their tradition and dignity. For example in china Nike TV was manufactured by US was banned because to advertise the TV they animated a cart oon of kung fu masters and dragons and Chinese people didnt neglect that because they thought it was insult on their nation dignity.Education in international market will vary. In international marketing is important to know the nations education level and the percentiles of educated people. Where the literacy level is low there advertising on the news composing or on magazine will not that affect able. To marketing on that nations radio or TV advertising will be much affect able. Media plays an important role on this ground and in high literacy culture newspaper or paper leaflet plays royal role.Social organizations are how a nation is organized. For example, whats the position of women in this society, how is the country governed or civilized. Technology and Material Culture are also important for international Marketing. The value and the power are use for the product that must be affordable, using developed technology the cost can be reduce and also the quality can improved. T he product or service has to be in low cost that all classes people are able to buy that.Law and politics will vary in different nations. For an example, in some countries the society based on democratic marketing and on the other hand in Arabic country the marketing is based on Islam and shariah tradition. A marketer has to follow the law and politics to be the gainer or otherwise it will lose its interest.Aesthetics will vary in our sense, taste etc. For example, if something taste good or smell feels good or looks beautiful consumer will go for it again, only all the feature of the product must have to be good, if the one good and not the other it will not be success. International marketer is usually known to do marketing in more than one country. Now a days international marketer plays a important role in the world-wideization market and bump marketing makes better demand. Marketing plays an important role in business and a marketer plays the select role on this position an d thats why experienced and knowledgeable marketer is demandable in the global market. Marketers use different techniques, different policy to get the brand in demandable stage in the market. According to Robert Guang Tian It is important for the marketers know that there is no room for ethnocentrism in the 21st Century marketing practice. Marketers will need to know how to translate an understanding of cultural differences into effective cross-cultural marketing strategies turning them into a take in plan of action. Cultural caper is natural simply to avoid the illusion a marketer must have to be experienced and knowledge about the culture differences. Illusion process in marketing We can say a better marketing increased the product demand. As we know culture is the identity of a nation and marketing success is based on this identity. Global market has global nature. For an example, if we do marketing for wine in Arabic country it will not worked because all mannikin of alcoho l is forbidden there because of those country are based on their religion Islam. Similarly if we think about marketing of any brand of cloths it also vary on different culture, different cultural people wear their traditional cloths like most of Asian women they would like to wear sharies rather than dodge or other dresses because of its their culture and they feel comfortable by wearing this on the other hand most of the western women even dont know how to wear a sharee they feel more comfortable by wearing jeans, skirt etc because of their culture. Global environment is global trade culture and organization has been trading with each other for centuries and this trade without marketing is unthinkable. How illusion creates on marketer A marketer must taper on getting attention of customer because marketing is for customer without customer there is no marketing. Customers good relationship and keep them return is the marketer responsibility. Marketer have to make the customer unde rstand that the features of the product, gain and what the specialty on the product that helps the customer to buy the product but have to be able to reduce cost on customer demand -sometimes some of the environmentally preferred materials are more expensive but the firm have to muster uping ways through scaling the usage of some of these materials to reduce the cost and save money. Every decision start with a problem, a discrepancy between an existing and a desired condition and a smart marketer should know how to treat with those situations. Cultures are not converging. The prediction of a convergence of culturally different markets into a one-world culture that would facilitate calibration of global marketing activities has turned out to be an illusion. Culture does not support for marketing, the marketer have to do the marketing as the environment nature is. To marketing in a different culture a marketer must know the currency, the way of business, customer demand, how to kee p the customer satisfaction, how developed service will better for this new environment, whats the different and special feature need to put on the product or services to make differences between others. A marketer has to be careful about customer demand and also the product quality because once it lost the customer demand and satisfaction the product will be out market. Marketer has to gain customer trust by providing good quality. Cultural differences make marketer to take different strategy or policy. A smart marketer got their own policy or strategy to face the different culture. For an example, Recently Nike demands new rules on valuing business, the global nous executive of Nike, one of the most powerful retail brands in the world, has said that companies will have to find more sophisticated ways of judging value and impact on the environment if they are to wear being pushed around by short-term investors seeking a quick profit. The big challenges are twofold. First, touchi ng more Nike business in to direct retail to the customer rather than wholesale supply. Second, tackling shareholder short-termism, which coerce a focus on profit margins and bottom lines to the detriment of other considerations of social value smirch the 2008 crash. People prefer local brands. Typically home product and service is more affect able to the consumer than the foreign product. So some smart marketer does much advertizing and marketing about their product to get their local consumer keep in touch. Local brand is more cheap and reachable for the customer. For an example, Asian countries are famous for spices because of their weather support their cultivation thats why the spices so cheap and consumer reachable but in western countries the weather is not good enough for their cultivation, so most of the spices the import from other counties and this is expensive than the Asian countries and they are capable or expert to use the spices.Accordingly, not only does culture i nfluence marketing but marketing also influences culture. Marketers can act as agents of changes within a culture. For an example, Wang cares an American computer company was refused in united Kingdom to use their motto because of its call off is run short too close of the word wankers which is not good for a company image. A company name and product quality is the key of consumer response. Good quality always gets good response and off course to get the good response marketer plays an important role in marketing but marketer must have to respect the culture or the tradition and laws, without obeying that marketer will not get any space in the market so each marketer have to follow the rules of culture. To marketing a product in to a different culture marketer have to identify the needs of the culture, for an example, In Rajasthan is the one part of India which is full of desert most of the time the land is dry but if we think to marketing their for Umbrella or winter cloths like jacket the marketing will not that much profitable because this nature does not need this product.Marketing research method also creates illusion on marketer. A marketer has to research on the nations marketing strategy marketing strategy will vary in different nations. Conclusion In my point of view everyone like their products from their own berth but the marketer have to make consumer understand how is the product and it going to be useful for them or not and a marketer have to be much smart to face all kind of situation.. So international marketing is very important for the global trade and to achieve the goal international marketing have the culture.Reference1. Chris Phillips, Isobel Doole, Robin Lowe, 1994, International marketing strategy analysis, development, and implementation, p-90, published by routledge. 2. Retrieved twelfth February 2010 from http//www.tamu.edu/classes/cosc/choudhury/culture.html3. Retrieved 16th February 2010 fromhttp//www.marketingteacher.com/Lesson s/lesson_international_marketing_culture.htm4. Retrieved 22th February 2010 fromDefining Cross-Cultural Marketing5. Stanley J. Paliwoda, John K. Ryans, 2008, International marketing, p-582, published by Edward Elgar Publishing Limited.Bibliography1. Andrew tog up Schmookler, 2003, The illusion of choice how the market economy shapes our destiny, published by state University of New York..2. George Silverman, The secret of viva-voce marketing how to trigger exponential sales, 2001, Published by AMA publication.3. Hans Muhlbacher, Helmuth Leihs, Lee Dahringer, 2006, International marketing a global perspective, 3rd ed, published by Thomson learning.4. Prof Jean-Claude Usunier and Julie Lee, 2005, Marketing across culture, 4th ed, published by prentice Hall5. Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders, 2008, Principles of marketing, 5th European ed, published by Pearson Education Limited.6. Robert Guang Tian, Ph. D, Associate professor of Business Administration htt p//www.studyoverseas.com/america/usaed/crosscultural.htm access 8th February 2010